Ack – What Do I Charge??

Do you find yourself asking any or all of the following questions? As a start-up business – What should I charge to begin with? As an experienced business – Am I charging enough? What do I charge so I don’t scare anyone away? An expert tells me I should be charging 10x what I amContinue reading “Ack – What Do I Charge??”

Write it Down, Make it Happen – 2nd Half 2021 Success Plan

If you completed answering the six questions I asked in my last blog post, you already have a jump on the second half of 2021. You already have jumped into action and have momentum flowing. What’s next?

Six Questions for Reinvigorating 2021

A friend sent me an email asking about filling in speakers for our business support group on June 8th and June 19th. He sent the message on June 18th. He meant July in his message. I keep writing dates in my journal beginning with 3/__. Somehow my mind thinks we are still in March.

I Want to Play!!!

Birds are singing, the sun is shining, and everything outside is green and beautiful. Who else wants to get out there and enjoy it all? Especially here in the northern states, we’ve been pretty well closed up between both winter’s cold/spring’s wet weather and an ages-long pandemic. The itch is on to get outside andContinue reading “I Want to Play!!!”

ALL OF MARKETING IS A FORMULA

Familiar with the Pareto Principle? The Pareto Principle states that roughly 80% of outcomes come from 20% of inputs. In business, this natural principle often applies. In this case, 80% of business typically comes from 20% of marketing activities. If you have been in business for a while, you’ll often see that there are oneContinue reading “ALL OF MARKETING IS A FORMULA”

UB Men’s Basketball Provides a Clear Game Plan for Business Success

Yes, I am going to shamelessly use my husband’s team (UB Men’s Basketball) tournament win last night to compare business with athletics. Often, I think there is no better example. Here’s where I am coming from:

First Quarter 2021 Check In – Yes, Already!

March 1 – Officially on the home stretch of Q1, 2021, with one month left to complete what you planned for the first quarter of the year! I know you wanted to kick off your entire 2021 in the best way possible so let’s check in – How are you feeling? Accomplished? Proud? Hopeful? Unsure?Continue reading “First Quarter 2021 Check In – Yes, Already!”

It’s Still International Networking Week! Part 2: Traditional Networking

Maybe you think with the current pandemic and resulting limitations to in-person interactions that there is not much formal networking occurring these days. Think again! There actually may be more networking occurring than ever before with virtual meetings allowing us to connect with anybody, anywhere. There truly is something for everyone when you are lookingContinue reading “It’s Still International Networking Week! Part 2: Traditional Networking”

International Networking Week Starts February 1! Does That Make You Smile or Cringe?

Networking Part 1 – Informal Networking Have you ever walked into a room filled with strangers at a networking event with the intention of meeting just three people and then giving yourself permission to leave? That was me when I first started out in business. My introvert self wanted to be anywhere but in thatContinue reading “International Networking Week Starts February 1! Does That Make You Smile or Cringe?”

Top 10 S2S Favorites I’ll be Bringing from 2020 into 2021!

Favorite Focus Tool:  My (30 minute) hourglass! Whether you use a timer, a time tracking app, or something less techy like this hourglass, the point is to focus on one task or project for a set period of time without distraction. Turn off electronic notifications, put phone on airplane mode, close the office door, andContinue reading “Top 10 S2S Favorites I’ll be Bringing from 2020 into 2021!”