Blog
Some of my best secrets are a click away – from streamlining hacks and marketing strategies, to revenue generating tips and operations tricks!
“Watch the Pennies and the Dollars Will Watch Themselves”
My questions is – Are you watching either? As small business owners often responsible for ALL aspects of the business, it may be easy to “forget” to review the business’ financial figures. You may have a feeling things are not going as well as you’d hoped – who wants to see that? Or – the money...
Ack – What Do I Charge??
Do you find yourself asking any or all of the following questions? As a start-up business - What should I charge to begin with?As an experienced business - Am I charging enough?What do I charge so I don’t scare anyone away?An expert tells me I should be charging 10x what I am currently. Should...
Write it Down, Make it Happen – 2nd Half 2021 Success Plan
If you completed answering the six questions I asked in my last blog post, you already have a jump on the second half of 2021. You already have jumped into action and have momentum flowing. What’s next? Let’s dive a bit deeper into your plan. #1 You know...
Six Questions for Reinvigorating 2021
A friend sent me an email asking about filling in speakers for our business support group on June 8th and June 19th. He sent the message on June 18th. He meant July in his message. I keep writing dates in my journal beginning with 3/__. Somehow my mind thinks we are still in March. How the heck...
I Want to Play!!!
Birds are singing, the sun is shining, and everything outside is green and beautiful. Who else wants to get out there and enjoy it all? Especially here in the northern states, we’ve been pretty well closed up between both winter’s cold/spring’s wet weather and an ages-long pandemic. The itch is...
ALL OF MARKETING IS A FORMULA
Familiar with the Pareto Principle? The Pareto Principle states that roughly 80% of outcomes come from 20% of inputs. In business, this natural principle often applies. In this case, 80% of business typically comes from 20% of marketing activities. If you have been in business for a while,...
UB Men’s Basketball Provides a Clear Game Plan for Business Success
Yes, I am going to shamelessly use my husband’s team (UB Men’s Basketball) tournament win last night to compare business with athletics. Often, I think there is no better example. Here’s where I am coming from: PLAN "Jeenathan Williams clearly outlined the University at Buffalo men’s basketball...
First Quarter 2021 Check In – Yes, Already!
March 1 – Officially on the home stretch of Q1, 2021, with one month left to complete what you planned for the first quarter of the year! I know you wanted to kick off your entire 2021 in the best way possible so let’s check in - How are you feeling? Accomplished? Proud? Hopeful? Unsure?...
It’s Still International Networking Week! Part 2: Traditional Networking
Maybe you think with the current pandemic and resulting limitations to in-person interactions that there is not much formal networking occurring these days. Think again! There actually may be more networking occurring than ever before with virtual meetings allowing us to connect with anybody,...